Career Highlights

Career Highlights: Clients

Media Honors

Awards & Accolades

• Bay Area Society of Television, Advertising & Radio - Received Honors Award for my work at NBC
• ThinkLA Awards - Best Branded Content, VICE x Netflix: Narco's

Cannabis / Tech - Confidential

Director of Marketing & Partnerships

• Acquired 35+ strategic partnerships with brands, influencers and media outlets. Responsible for seeking partners, managing relationships, creating and executing campaigns / initiatives.
• Productization of company offerings to create sellable packages and partnership opportunities.
• Implemented company tentpoles for quarterly planning with activations and support needs across LOB’s.
• Creative conceptualization for marketing campaigns and distribution models for cross-platform strategies.
• Managed the BD team, overseeing projects, events / trade-shows, sales pipeline, developed pitch materials and created new business opportunities to maximize revenue.
• Managed PR initiatives including benchmarks, strategy, timelines, identifying media targets, writing press releases and bylines, coordinating media coverage and interviews.
• Managed the Social Media team, assessing content approach, multi-platform distribution, internal / external influencer collaborations, and overall strategy across Instagram, Facebook, Twitter, and LinkedIn.
• Platform & audience analysis across web, mobile, and socials.
• Created an in-house CRM system to use cross-departmentally for global teams.

VICE Media

West Coast Sales & Business Operations

• Worked with the VP of Sales to build out West Coast Commercial Services, strategically growing our team both in size and revenue.

• Weekly forecasting and analysis of $20M+ sales pipeline & annual bottoms-up analysis for West Coast Sales.
• Served as the liaison for VICE’s Global Snapchat partnership, working with teams across the US, UK, CA, AU, DE, and FR. Tracking of all co-sales, campaign reporting, and audience analysis. Creative conceptualization for advertorial, productization, and marketing materials.
• Supported the development of ad product offerings across social platforms and created pitch materials for teams to use in-market.
• Liaison between VICE Commercial Services and clients / agencies across the greater West Coast.
• Assisted with internal RFP development to identify goals, approach, and strategy for integrated / cross-platform programs.
• Monitored campaign development from pre-sale to post-sale: coordinating between sellers, media strategy, creative and design, budgeting, legal, and campaign management.
• Internal communications and support across digital, social, data + insights, creative + production, experiential, content, talent + influencers, marketing (sponsorships, co-branding and white label productions).
• Created decks and one sheets for pitches, client meetings, and trade shows / events.
• Created and implemented a global resource for tracking and organizing all internal departmental materials and external marketing materials.

Universal Music Group

Sales Coordinator

• Supported the GM to work with all Commercial Departments (Sales, Marketing, Digital, Finance, Legal) throughout the U.S. and London.

• Lead communications between UMG(D) and all Label Heads, including but not limited to: Capital Records, Republic, Def Jam, EMI, Interscope / Geffen / AM, Island, Motown, Verve.
• Tracked data for new releases, including Neilson projections, preorders and I/O’s, digital and physical sales, radio and streaming performance.
• Created album performance reports for execs utilizing Soundscan, Sharepoint, Legacy, and Music Mart.
• Carried out street date checks for digital accounts on a weekly basis, managed internal and competitor release schedules to distribute nationally.
• Created weekly reports on comparative pricing across digital sales platforms for UMG titles and competitors.

• Coordinated between the West Coast and East Coast Sales team on weekly, bi-weekly, monthly, and quarterly projects and reports, responsible for compilation and distribution.

NBC Bay Area

Sales & Marketing Coordinator

• Managed "The City: SF Sounds", a local music-event series for our client Jack Daniels. Responsibilities included booking venues, artists, running online promotions, on-site ROS, and social media management / strategy- leading to a 125.97% increase in fans/following.
• Managed Business Development for “The City: SF Sounds”, acquired 12 partnerships with blogs, special event sites, smart phone apps, and local record labels.
• Planned and executed the 2014 local Upfront for clients, partners, brands and agencies.
• Annual Market analysis for the SF-OAK-SAN JOSE DMA examining population statistics, economic factors, media industry trends, and NBC's consumer audience.
• Weekly reporting on market conditions + distributed to KNTV Sales and Business Development Departments.

• Used Wide Orbit and Kantar for data extraction to create reports analyzing ad spends and ratings information.
• Created one-sheets for sports, TV specials, sponsorships, and program ratings.
• Assisted with commercial production and introduced to editing.
• Created competitive planning calendars for 2014.